Social Media Marketing is the efforts of marketing initiated on various social channels. SMM is a great way to increase awareness of your business and a tremendous amount of customer data is generated by all the active users on social media today. Social media gives brands an unparalleled opportunity to join in conversations and engage with their customers. Once you have a new business started or if you don’t know ways to market your product then social media is the most powerful and cost-effective way. The process behind SMM is publishing anything particular to the business either as an image, video, or as a text and shared to all. One unique and purposeful post if published the share will get immediate familiarly and actions.